Pro Secrets for Effective Real Estate Photography

Do you agree that a picture is worth a thousand words? CityhomeCOLLECTIVE, an upscale interior design agency in Salt Lake City, says it is absolutely true in the real estate game. Pictures sell houses. People are much more likely to want to see a house after having viewed pictures. And when they see more houses, they are more likely to buy.

The thing about real estate pictures is that not all of them are good. Some pictures sell very well while others can actually hinder a sale. The trick is to know how to take good pictures. The folks at CityHome collective say it is all about doing what the pros do. Below are just a few things professional photographers do to create those compelling shots.

Use a Tripod

Have you ever noticed that professionals tend to use tripods whenever possible? They seem to go to great lengths to use tripods even when doing so is impractical. The reason behind it is simple: a level tripod creates a level picture. This is more important than you might imagine.

The human brain is very capable of picking up on images that are not level. More importantly, an image that is not level just doesn’t look right. It is one that is unpleasant to look at. On the other hand, a level image presents straight lines and a proportional field of vision that is not distorted by a tilted camera lens.

Using a tripod also improves the camera’s focus. The cleanest, most crisp images are shot with tripods and high-quality cameras, not with hand-held cell phones.

Embrace Natural Light

When you take your pictures, in terms of the time of day, natural light is vitally important. Remember that nothing substitutes for natural light in the photographic arena. The more natural light you can let into a room, the better your photographs will be. For convenience sake, this usually means taking pictures at midday.

Letting in natural light also means opening the windows throughout the home. It means getting rid of anything dark – like wall hangings and furniture. Dark pieces absorb light. You want to reflect it. By the way, this also means turning off artificial lights. Let natural light do all the work.

Combine Simplicity with Real-Life

Next up, effective real estate photos are simple photos. There isn’t a whole lot of visual clutter to get in the way of showcasing the home in question. Having said that, you do not want your pictures to be sterile either. Professionals avoid both extremes by combining simplicity with real-life.

Let’s say you’re taking a photograph of the kitchen. Make sure the space is clean and clutter free, the lighting is good, and you’re shooting at a straight angle. This will keep the picture simple. For a little bit of real-life, put a plate of cookies or a pie on the counter. Maybe add a steaming cup of hot coffee as well.

Keep Angles to a Minimum

Finally, keep your angles to a minimum. Angles make it difficult for viewers to get a true sense of the room they are looking at. Angles also tend to distort light and shadows. The pros prefer straight on shots that show as much space as possible without distorting lines. To that end, a high-quality wide-angle lens can also be helpful.

Good pictures can mean the difference between a house selling quickly and it sitting on the listings for months on end. If your agent pulls out a cell phone to take pictures, you might want to think about hiring a pro or finding a new agent.

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